ActiveCampaign vs Pipedrive
Which tool is right for you?
Quick Verdict
Choose ActiveCampaign if:
You need growing businesses or e-commerce
Choose Pipedrive if:
You need small sales teams or startups
Feature Comparison
| Feature | ActiveCampaign | Pipedrive |
|---|---|---|
| Free tier | ||
| Starting price | $15/mo | $14/mo |
| G2 Rating | 4.5/5 | 4.2/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
ActiveCampaign
Pros
- Powerful automation
- CRM included
- Good deliverability
- Machine learning
Cons
- Learning curve
- Complex pricing
- Can be overwhelming
Pipedrive
Pros
- Easy to use
- Visual pipeline
- Great mobile app
- Sales-focused
Cons
- Limited marketing features
- Basic reporting
- Add-ons cost extra
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