ActiveCampaign vs Salesforce
Which tool is right for you?
Quick Verdict
Choose ActiveCampaign if:
You need growing businesses or e-commerce
Choose Salesforce if:
You need enterprise or large sales teams
Feature Comparison
| Feature | ActiveCampaign | Salesforce |
|---|---|---|
| Free tier | ||
| Starting price | $15/mo | $25/mo |
| G2 Rating | 4.5/5 | 4.3/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
ActiveCampaign
Pros
- Powerful automation
- CRM included
- Good deliverability
- Machine learning
Cons
- Learning curve
- Complex pricing
- Can be overwhelming
Salesforce
Pros
- Industry leader
- Highly customizable
- Massive ecosystem
- Powerful automation
Cons
- Very expensive
- Complex to set up
- Steep learning curve
- Requires admin expertise
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