ActiveCampaign vs Zoho CRM
Which tool is right for you?
Quick Verdict
Choose ActiveCampaign if:
You need growing businesses or e-commerce
Choose Zoho CRM if:
You need smbs or cost-conscious
Feature Comparison
| Feature | ActiveCampaign | Zoho CRM |
|---|---|---|
| Free tier | ||
| Starting price | $15/mo | Custom |
| G2 Rating | 4.5/5 | 4/5 |
| API Available |
Pricing Comparison
Monthly Cost by Team Size
* Pricing estimates based on standard paid plans. Actual costs may vary.
ActiveCampaign
Pros
- Powerful automation
- CRM included
- Good deliverability
- Machine learning
Cons
- Learning curve
- Complex pricing
- Can be overwhelming
Zoho CRM
Pros
- Affordable
- Zoho ecosystem
- Good free tier
- Lots of features
Cons
- UI can feel dated
- Support can be slow
- Learning curve
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